01
Open the study
Anthemis Paris
Sculptural baroque pearls. One virtual muse, the same face in every frame, and the pearls always the brightest thing in the shot.
Scroll
Built from your own product photos. Your piece stays exactly as it is.
Why I work this way
I've designed brands for thirteen years. Then AI arrived and feeds filled with pretty things that sell nothing, made by people who never look at a number. Jewellery suffers most: AI loves to improve a piece until it isn't your piece any more. I work the other way round. Your piece stays exactly as it is. The format has already proven it sells. And the work is judged on sales, not on likes.
One piece. Every world it belongs in.
01 · What changes
What you stop worrying about
- 01
The next shoot
Tiny, reflective pieces are slow and costly to shoot. I build from the photos you already have.
- 02
The ad that's run since spring
Most jewellery ads tire within a month. The next version is ready before yours does.
- 03
AI changing your piece
Every frame is checked against your packshot: clasp, stones, finish and scale.
- 04
Writing the brief
I read your live ads and your site first. You get a finished piece, not a questionnaire.
02 · The method
Prof
first
- 01
Spot
I read your live ads and find what's tired or missing.
- 02
Remake
Your real piece goes into a format that has already pulled millions of views.
- 03
Rotate
Fresh versions arrive before the old ones tire.
03 · The check
Move the lens
The thief. Magpies steal what shines, so one steals the pendant straight off her shoulder. Inside the lens is the pendant as it sits on the shop page, on white.
Same emerald, same halo of diamonds, same chain. Only the story around it changed.
Every frame goes through this check.
04 · Ideas
What AI is actually for
Not cheaper photos. Shots no budget would ever approve, with your piece untouched in the middle of them.
05 · Work
Selected studies
Three jewellery houses, three directions. A look at each below; open one for the full story.
- 01Anthemis ParisVirtual model · Campaign film↗
- 02Paulette à BicyclettePackshots · Staging · Light sweep↗
- 03Jina JewelryCGI worlds · Editorial · UGC↗
02
Open the study
Paulette à Bicyclette
An ethical gold ring, handmade in Paris. Accurate in every frame: packshots, staged scenes, a light sweep, a Christmas set.
03
Open the study
Jina Jewelry
A sapphire and diamond set. One product shot, thirty worlds: melting silver, crystal, underwater, a Paris night, creator unboxing.
06 · Formats
Formats that already sell
I don't guess. Each remake starts from a format whose best videos already pull millions of views, then your piece goes in.
FormatTop video
Format: Light sweep
Material: 18k yellow gold, emerald, diamonds
07 · Questions
Fair questions
Will it look like AI?
Not if it's done properly. No painted-on sparkle, no melted clasps, no extra stones. If a frame isn't right, it doesn't leave my desk.
Will my piece be accurate?
It's built from your packshot and checked against it, frame by frame. The piece is never redrawn; only the world around it is.
How much of my time does it take?
A link to the product, and ten minutes to say yes or no. I do the rest.
Who owns the work?
You do. You get the full-size files in 9:16, 4:5 and 1:1.
Why not just use an AI tool myself?
You'd get pictures. What you'd miss is everything around them. Behind every format here are hours of research and testing on what actually sells jewellery, so when an ad doesn't land I know exactly what to test next, and when one wins I know which pieces to scale it to.
The AI side is art direction, not typing. Two people with the same tool get completely different results, because they see differently. I brief every frame like a shoot: focal length, light direction, colour temperature, surface, mood. Your piece is locked from its packshot so it can't drift, and the same muse, grade and light hold across a whole campaign. That's what turns a generator into ads that sell.
What does it cost?
It depends on how many pieces and formats a month. We set it on a short call, once we've looked at your ads together.
08 · Next
Your next bestseller goes here.
One piece in your range is ready to sell far more than it does. On a 20-minute call we go through your live ads together, pick that piece, and choose the first idea to put it in front of people. When it wins, we scale it.
Your piece